How do you preserve the intangible?
Batik is a traditional, wax-resist textile dyeing technique inscribed as part of UNESCO’s Intangible Cultural Heritage. To date, traditional textile arts such as Batik and Tenun (weaving technique) still form the bread and butter of artisans in rural areas of Indonesia.
Against the backdrop of fast fashion where classical batik patterns such as parang and kawung often get replicated in mass productions of cheaply-printed fabric, aNERDstore aims to preserve this intangible heritage by promoting the reinvention and evolution of the use and language of Batik in modern everyday lives to preserve its relevance.
Each apparel and product we offer has a direct link to the human hands that made them, not machines (except sewing machines😊). We ensure our apparels and lifestyle products are made using fabrics that are original creations of the traditional methods: handstamped (batik cap) or hand-drawn (batik tulis) as a sustainable source of income for the artisans In Indonesia.
You reap the benefits in having long-lasting quality pieces. Because real Batik does not fade; it ages gracefully.
Who are you kids?
Tony Sugiarta and Hannah Angsana first met as young adults in a non-partisan initiative to urge Indonesians overseas to vote during the 2014 General Elections. Today they advocate for adults - young, old, and aspiring - to understand the language of Batik as a technique and an intangible cultural heritage to be preserved.
Learning about the negative impacts of the fashion industry made them initially resist starting another fashion brand, but with further research and through conversations with the communities they are familiar with, Tony and Hannah saw the opportunity to make batik better: for the makers who make them, for the people who wear them, and for Mother Nature that provides them.